the essential Ligue 1 resumed its rights this weekend. And the most informed supporters will not have failed to see a new sponsor affixed to the jerseys of Olympique de Marseille and LOSC. This is the Cazoo company, which specializes in the online sale of used vehicles. But problem, the British company has been experiencing great financial difficulties for a few weeks.

Every summer, it’s the transfer ball in League 1 but also…the sponsors’ ball. Indeed, it is not uncommon that when clubs unveil their new jerseys, new partners are present. This year, this is particularly the case in Marseilles and to Lille. Exit Uber Eats for the Phocaeansand Baker for the Lille. It is now the business Cazoo which will adorn the tunics of the two clubs.

But Cazoo, what is it? British society, still little known in France, specializes in the online sale of used vehicles. Founded only in 2018, it was exported internationally recently, in 2021. And Cazoo chose sports sponsorship to make itself known.

A year ago, the company joined forces with two clubs of Premier League, AstonVilla and Evertonas well as the rugby union team of Wales and various billiards, golf, darts or cricket competitions.

But, still with the idea of ​​conquering new markets in mind, Cazoo set off to attack the European football championships this summer. The company has become jersey sponsor of Marseille and Lille, as mentioned above, but also of the Real Sociedad and Valencia CF (Spanish 1st Division), Freiburg (1st German Division) and finally bologna (Italian 1st Division).

But problem. While Cazoo boasted one of the strongest growths in Europe for the past two years, the company has recently experienced significant financial difficulties. As the newspaper explains The echoesthe stock market value of the company collapsed in early June, with losses over 6 months rising from 100 to 290 million euros in one year.

Result, the founder of the firm, the English Alex Chesterman, announced Tuesday, August 2 a redundancy plan for 750 people, and a refocusing of Cazoo’s activities on the British market. Bad news for Marseilles and Lille ? Without a doubt. Even if the two clubs and the company are bound by a contract, to start looking for a new shirt sponsor when the season has just started would be catastrophic.

Vous devez vous connecter pour publier un commentaire.