Already the ugliest World Cup on every conceivable grounds, it seems like Puma has elected to pay homage to that fact with a horrendous new collection of away kits for its stable of competitors in Qatar — Switzerland, Uruguay, Senegal, Serbia, Ghana and Morocco.   

I feel bad for Switzerland. Here they are, qualifying for major tournament after major tournament with a population the size of Virginia, doing things like eliminating France at Euro 2020, and Puma does something like this to them. It's completely uncalled for. 

It's never been easier for refs to put Granit Xhaka's name and number in the book. 

It shouldn't be that hard to create something beautiful for La Celeste. They've got one of the most classic aesthetics in world football, but this looks like a T-shirt for marathon runners. Perfect for if you want to be Steve Prefontaine for Halloween. 

The champions of Africa don't get any special treatment. They look like a Hot Wheels car.

Serbia gets the exclamation bubble usually reserved for comic book characters exclaiming something like "FML!!!" — and that's exactly what Aleksandar Mitrović will be thinking in this thing. 

The Black Stars have had some truly memorable away shirts in the past. 

Now they're just confusing to look at.

I think this one actually works really well. One for six on the new concept, Puma. Great job.   

When graphic design is your passion. 

Our new away kit is a celebration of Italy and graphic design @pumafootball#Azzurri #VivoAzzurro pic.twitter.com/WU5IhfBrkM

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The player was sent off after 20 seconds of play.

It's got a lot of photos in it, but it's his debut so we'll let that slide.